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Our Scopes


About us


We believe cutting edge methods married with reliable conventional approaches will be the future of market research.

LABEL Research & Consulting is an independent market research and fieldwork agency based in Paris, France. We are one of the fast growing and innovative agencies in France. Developing cutting edge and cost efficient methodologies tailored on the clients specific needs. Our team forms a healthy mix of linguistic, cultural and knowledge skills, which helps us providing the best solutions to your market research or fieldwork project. Our services cover all key regions of France. Furthermore, we have capabilities in other countries.

LABEL R&C's team accumulates more than 25 years of experience in market research, consultancy and fieldwork services. Our team s strength is primarily listening: listen to our clients to better understand their own priorities. What we learn from our clients, will be used to develop or propose a cost-effective research approach fit to their needs in terms of objectives, timing and budget constraints. With the current growth of the new generation approaches in market research, we know to use these new methodologies and strive to be up to date to offer the best solutions to the costs effective manner to our clients.

As client of LABEL R&C, you can modular the services you need at your own choice. You can either trust us the whole procedure from survey conception up to results charting or presentation. If you already know what you want, but need our support getting it done, we can intervene at any stage you need us to do through your research project: such as script programming, research fieldworking, data processing, analysis or even survey translation and recruitment. Our Fieldwork pages explain what we can do.

The LABEL R&C team has developed extensive expertise in marketing research design and management in many sectors. However our core scope is still focused on Consumer products and Retail. Check our Consumer Products/Retail pages to explore what we can do in these sectors from concept testing up to brand image equity.

Our Capabilities

Quantitative60%
Qualitative40%
FtoF65%
Online35%

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Our Sectors


Observation

Observational techniques

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Field Work


CLT

CLT F2F PAPI | CLT F2F CAWI | Test in-CLT | Sniff Test in-CLT

Focus Group

Focus Groups | Triads | Gang Surveys

In-Home

In-Home surveys | Home Use Test (HUT)

In-Depth

In-Depth interviews | In-Office

Off Methods

CATI | Phone-to-Web | Mystery Shopping | POS | Tracking

NG Methods

Eye-Tracking | Mobile surveys

Online Quant

Online surveys | Panel | Redirects.

Online Qual

Bulletin Boards | Online Communities | On-Forums

"Good marketing makes the company look smart. Great marketing makes the customer feel smart."

- Joe Chernov

"A person who never made a mistake never tried anything new."

- David Ogilvy

"The best marketing doesn't feel like marketing."

- Tom Fishburne

"Good marketers see consumers as complete human beings with all the dimensions real people have."

- Jonah Sachs

More Services


Check what LABEL can provide on additional services based on modular choice.

International Project Management

Product co-development

Analysis

Recruitment

Local / Sector insight

Data Processing

Open-Ended Coding

Programing / Hosting

Logistic solutions

Case Studies



  • 2016
  • Issue: Yogurt sales slump trend

    Method: In-hall test among 200 brand users
    Findings: packaging size proposed become to be too big for loyal customers

  • Issue: New shampoo formula did not boost sales as expected

    Method: Home Use Test among 275 women
    Findings: participants mostly dislike the new fragrance

  • Issue: Launching a cosmetic product

    Method: Quantitative CLT concept test among 350 selective beauty product users
    Findings: well perceived from participants but the price should be reevaluated

  • Issue: Development of a new medical device

    Method: Online community among 60 diabetic patients during 4 weeks
    Findings: the concept was approved as an achieved and intuitive product

  • 2015
  • Issue: Market access of a new automotive

    Method: organizing a car-clinic
    Findings: Client had to refine the current interior line to meet the preferences of French consumers

  • Issue: The usability of an IT utility

    Method: Online form among targeted B2B user of the tool
    Findings: some ideas were used to enhance the product to better fit the needs of the professionals



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CONTACT US


Locations

Paris | Lille | Toulouse

Phone

+33953778692

Email

Here

Web

label-research.fr

LABEL Research & Consulting SAS

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