Consumer Products / Retail
We believe cutting edge methods married with reliable conventional approaches will be the future of market research.
LABEL Research & Consulting is an independent market research and fieldwork agency based in Paris, France. We are one of the fast growing and innovative agencies in France. Developing cutting edge and cost efficient methodologies tailored on the clients specific needs. Our team forms a healthy mix of linguistic, cultural and knowledge skills, which helps us providing the best solutions to your market research or fieldwork project. Our services cover all key regions of France. Furthermore, we have capabilities in other countries.
LABEL R&C's team accumulates more than 25 years of experience in market research, consultancy and fieldwork services. Our team s strength is primarily listening: listen to our clients to better understand their own priorities. What we learn from our clients, will be used to develop or propose a cost-effective research approach fit to their needs in terms of objectives, timing and budget constraints. With the current growth of the new generation approaches in market research, we know to use these new methodologies and strive to be up to date to offer the best solutions to the costs effective manner to our clients.
As client of LABEL R&C, you can modular the services you need at your own choice. You can either trust us the whole procedure from survey conception up to results charting or presentation. If you already know what you want, but need our support getting it done, we can intervene at any stage you need us to do through your research project: such as script programming, research fieldworking, data processing, analysis or even survey translation and recruitment. Our Fieldwork pages explain what we can do.
The LABEL R&C team has developed extensive expertise in marketing research design and management in many sectors. However our core scope is still focused on Consumer products and Retail. Check our Consumer Products/Retail pages to explore what we can do in these sectors from concept testing up to brand image equity.
CLT F2F PAPI | CLT F2F CAWI | Test in-CLT | Sniff Test in-CLT
Focus Groups | Triads | Gang Surveys
In-Home surveys | Home Use Test (HUT)
In-Depth interviews | In-Office
CATI | Phone-to-Web | Mystery Shopping | POS | Tracking
Eye-Tracking | Mobile surveys
Online surveys | Panel | Redirects.
Bulletin Boards | Online Communities | On-Forums
"Good marketing makes the company look smart. Great marketing makes the customer feel smart."
"A person who never made a mistake never tried anything new."
"The best marketing doesn't feel like marketing."
"Good marketers see consumers as complete human beings with all the dimensions real people have."
Check what LABEL can provide on additional services based on modular choice.
Issue: Yogurt sales slump trend
Method: In-hall test among 200 brand users
Findings: packaging size proposed become to be too big for loyal customers
Issue: New shampoo formula did not boost sales as expected
Method: Home Use Test among 275 women
Findings: participants mostly dislike the new fragrance
Issue: Launching a cosmetic product
Method: Quantitative CLT concept test among 350 selective beauty product users
Findings: well perceived from participants but the price should be reevaluated
Issue: Development of a new medical device
Method: Online community among 60 diabetic patients during 4 weeks
Findings: the concept was approved as an achieved and intuitive product
Issue: Market access of a new automotive
Method: organizing a car-clinic
Findings: Client had to refine the current interior line to meet the preferences of French consumers
Issue: The usability of an IT utility
Method: Online form among targeted B2B user of the tool
Findings: some ideas were used to enhance the product to better fit the needs of the professionals