Instore Insight®

Converting shoppers into active buyers requires detailed insights from the store interior. Different information within the store, from queue length and service quality to POS displays and product availability, could change the shopper’s behavior. This information will help retailers develop more effective in-store marketing strategies. This is particularly benefic for retailers who are trying to grow their sales or want to test new store/products disposition. Our method helps to capture accurate intelligence parameters about what shoppers are doing within the store in real-time.

Some benefits using our method:

- Discovering the principal routes of the shoppers within the store
- Awareness about the traffic and main point of interest
- Increase in-store ROI by spontaneously reacting to customer traffic and behavioral pattern changes
- The ability to maximize sales and customer satisfaction by ensuring that stores are adequately staffed at all times
- Aids objective measurement of the true performance of individual stores based on the flow of traffic and taking appropriate actions
- Helps in understanding marketing/sales campaign effectiveness by tracking incremental traffic generated.

Do not hesitate to get in touch with us for any query. Our team will certainly have an answer for you. Contact us here!

LABEL Research & Consulting SAS

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