MR Services


Brand equity research measures the brand value of your product or service. LABEL R&C team uses cutting edge qualitative as well as quantitative marketing research tools to tailor each client research objectives needs.

Our Qualitative approach for Brand equity:
In-depth interviews at start or smaller focus groups to explore customer purchase s motivation and brand perception. At next stage, we move to larger sample option to know more about customer experience with your brand.

We use our Quantitative methods for your brand equity to:
Measure your brand Awareness
Assess the relationship between your brand and your corporate image
Strengths and weakness of your brand against competitors brands (through perception)
Brand loyalty and switching likelihood
Brand name latitude

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Customer Satisfaction

A marketer should evaluate continuously the satisfaction of its customers. A survey which indicates what he is doing right or where he is going wrong, should be benefic to the development of your product or service. Such informal feedback is valuable in any company but hard to formalize and control. Thus surveys are necessary to measure and track customer satisfaction.

The customer satisfaction measurement tools choice depends on the object targeted:
If a product targeted in example, we evaluate its design, quality, length of live and market price and value for money. If we have to evaluate a staff or service, we assess for example the customer or technical service and reliability.

Just ask us here, we will certainly have the right answer to your question.


Defining a price for its product or service is one of the most important decisions for any company.

There are many market research techniques that are important to determine the best price point for a product. The aim is to find what your customers is willing to pay for your product.

At LABEL R&C, we are using almost quantitative research methods to evaluate the strengths and weakness of your price strategy:

Monadic Price Testing
Sequential Price Testing

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Corporate & Brand Image

LABEL R&C focuses corporate image researches on the perception of the company as a whole by customers and competitors. To improve customer loyalty, we often use image surveys to evaluate a brand or a company image. We also use some other techniques to perceive the value of brand/company names. Contact us here for more info!

LABEL Research & Consulting SAS

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