Qualitative Studies France - B2B and B2C by LABEL Research and Consulting

Qualitative Research for B2B & B2C

At Label Research & Consulting (LABEL R&C), we believe that meaningful insights come from listening, observing, and understanding people in context. Our qualitative research services are designed to uncover the motivations, perceptions, and decision-making processes that numbers alone can’t explain. Whether you are targeting business audiences or consumers, we provide the depth of understanding you need to make confident strategic decisions.

Your Qual research in good hands!

Why LABEL R&C

Human-centered approach : We go beyond data points to explore the “why” behind behaviors and attitudes.

Tailored to your market : from corporate decision-makers to everyday consumers, we adapt our methods to your specific audience.

Local expertise & international scope : Our core fieldwork is conducted in France, but we also operate across the five major EU markets to support international projects.

Flexible & agile fieldwork : We adapt quickly to evolving project requirements, ensuring you get timely and actionable results.

Realistic expectations & efficient budgeting : We help our clients set achievable recruitment goals, timelines, and cost structures from the start, ensuring no surprises along the way.

Our Qualitative Expertise forB2B

We understand that business-to-business research requires a different approach: smaller target groups, busy professionals, and highly specific contexts. Our B2B studies help you:

• Explore decision-making processes within companies

• Test new products, services, or SaaS platforms with real users

• Understand customer journeys in complex industriesTests

• Conduct in-depth interviews (IDIs) with executives, specialists, or stakeholders

• Run focus groups with industry experts or professional users

• Assess market entry opportunities and competitive positioning for brands expanding into France and other EU markets

Our Qualitative Expertise forB2C

In consumer research, emotions, habits, and experiences play a central role. We design studies that bring you closer to your customers’ real lives. From FMCG and retail to healthcare and luxury goods, we ensure your brand connects meaningfully with your audience.
Our B2C studies help you:

Your Qual research in good hands!

Why LABEL R&C

• Explore decision-making processes within companies

• Test new products, services, or SaaS platforms with real users

• Understand customer journeys in complex industriesTests

• Conduct in-depth interviews (IDIs) with executives, specialists, or stakeholders

• Run focus groups with industry experts or professional users

• Assess market entry opportunities and competitive positioning for brands expanding into France and other EU markets

• Explore consumer perceptions and brand image

• Test products, concepts, and packaging in-home or in CLT (Central Location Test) formats

• Understand shopping behaviors and usage experiences

• Run ethnographic studies, diaries, and online communities for deeper insights

• Conduct focus groups and IDIs to capture attitudes, needs, and expectations

• Evaluate customer satisfaction and loyalty drivers to identify what truly strengthens brand-consumer relationships

• In-depth interviews (IDIs)

• Focus groups (online & in-person)

• Ethnography & in-home visits

• Online communities & diary studies

• Concept & product testing (CLT & iHUT)

• Workshops & co-creation sessions

You need a quote? Get in touch.