Consumer Insights Research

From Household products, grocery, personal care items up to pharmaceuticals, the consumer goods sector is slewed by a variety of consumer and industry factors that are making the retail environment particularly challenging.

Consumer Insights


LABEL R&C s research solutions give producers, importers, retailers and marketers the needed support to identify the commercial potential of their products, especially FMCG, through several measurements resulted from different interacting methods with targeted consumers:


  • Brand image and equity
  • Consumer satisfaction and loyalty
  • Attitudes & usages
  • Taste and sniff test
  • Customer lifestyle and behavior
  • Pricing
  • Content preferences and media usage
  • Market share

Our Input

We bring expertise in working with consumer goods companies of all categories. First, we listen to your business goals to suggest one of our research technics solution to create a deep understanding of your issues with consumers, shoppers, brands, categories and retailers. Then, we deliver [at your choice] either deep market analysis and recommendations or just clean data to drive confident business decisions for your brands and portfolios.

Qualitative Methods

Focus Groups

In-depth Interviews

Online Communities

Usability studies

Ethno studies

Observational studies

Quantitative Methods

Quant surveys

Product / Concept Testing

Diary studies

Online panel

Intercept surveys

Mystery Shopping

You need a quote? Get in touch.