The current exceptional situation has changed the consumer behavior. Retailers are on the front to feel these changes.
Retailers are often the first to feel any changes in consumer behaviour. Especially in these times where many customer habits are shifted. One of the technics used here is the shopper research. This can be the key to understand what happen within the customer head once in front of the product shelf in the supermarket.
Market research in stores is more important now than ever. By speaking with consumers, you will be able to better understand your target market and make better business decisions.Contact us here