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We support B2B research across complex decision-making journeys, from early exploration to vendor selection and post-implementation experience, covering France and multi-country Europe.
Ideal when you need depth, nuance and decision-driver clarity with senior profiles: executive IDIs, expert interviews, stakeholder workshops, discovery sessions, journey interviews, concept/claims exploration, messaging validation, buyer & user needs, and usability-style interviews for B2B platforms and services.
Designed for robust measurement and comparison: customer satisfaction / NPS tracking, brand & awareness studies, segmentations, pricing & willingness-to-pay modules, U&A, adoption and usage metrics, and post-launch performance evaluation—typically with business decision-makers and/or end users.
Online: webcam focus groups, remote IDIs, online communities, surveys, diary tasks.
Offline: in-person IDIs, HQ/plant/site visits, intercepts, central location sessions,
workshops and multi-stakeholder meetings. We adapt recruitment and scheduling to senior B2B
availability constraints.
Concept & Product Tests: proposition testing, feature prioritisation, claims, naming, UX flows.
Customer Satisfaction: relationship drivers, service experience, churn risk, NPS deep-dives.
Market Launch: positioning, messaging, go-to-market inputs, channel feedback.
Access: market access & procurement dynamics, adoption barriers, stakeholder mapping.
Pricing Strategy: price sensitivity, packaging, value drivers, trade-offs and acceptance thresholds.
From early concept exploration to post-launch tracking, we deliver consumer fieldwork across France with the right balance of qualitative depth and quantitative robustness. France and Europe covered.
Perfect to understand motivations, routines and trade-offs: in-home / in-context IDIs, focus groups, shop-alongs, taste & usage sessions, packaging and communication exploration, exploratory discovery, needs & tensions mapping, and co-creation workshops for innovation.
Built for reliable consumer measurement: U&A, segmentations, brand tracking, claims validation, concept screening, price sensitivity, pack tests at scale, satisfaction / NPS, and post-campaign evaluation— with sampling aligned to your target and distribution reality.
Online: webcam groups, remote IDIs, online boards/communities, mobile diaries, surveys.
Offline: central location tests, in-store intercepts, home visits, product placement, UX-style sessions.
We advise on the best mode based on category, sensitivity, and stimulus type.
Concept & Product Tests: concept screening, usage tests, packaging, claims, sensory tests.
Customer Satisfaction: drivers of delight & disappointment, loyalty, churn, service recovery.
Market Launch: positioning, messaging, in-store readiness, launch tracking.
Access: shopper barriers, channel dynamics, retail/shopper insights, path-to-purchase.
Pricing Strategy: price ladders, promo sensitivity, pack-price architecture, value perception.
We support clients across key decision moments, from concept validation to pricing strategy. Ensuring each study directly informs strategic action.
Concept testing helps refine product or service design before market launch. We identify the most relevant benefits, prioritize customer needs, and assess early reactions and adoption potential.
From new product concepts to upgrade optimization, we help distinguish “must-haves” from “nice-to-haves” to ensure a strong market fit.
Continuous satisfaction measurement enables companies to improve retention, performance and service quality.
We design structured satisfaction programs (CSAT, NPS, relationship tracking) to evaluate product performance, service reliability, value perception and overall customer experience.
A successful launch depends on product-market fit and stakeholder acceptance. We assess readiness, identify adoption barriers, and refine positioning prior to commercial deployment.
Both qualitative and quantitative approaches help validate demand and optimize communication strategies.
Pricing is one of the most strategic decisions a company makes. We evaluate price sensitivity and willingness-to-pay to determine optimal price positioning.
Methods include monadic testing, sequential testing, and structured quantitative pricing models to support confident decisions.